A complete broadcast story delivered in a compact retail format.
LucidStateCase study / 2026
Takealot: Thanksalot Sale 2026
A bright birthday-sale film that turns Takealot’s graphic language into a dimensional retail world.
Year2026Disciplines3D · Motion graphics · TVC
For the 2026 Thanksalot Sale, LucidState created a 25-second television commercial with the energy of a birthday celebration and the clarity of a retail ad. Dimensional brand forms, animated type and offer messaging all share the same visual language.
Takealot’s graphic language rebuilt as a dimensional campaign environment.
Animation, typography, lighting and finishing developed as one integrated piece.
01 / The challenge
Build celebration and retail clarity into the same 25 seconds
A sale film has to excite people quickly, but the event and offers still need to land at broadcast speed. We wanted scale and movement without letting the spectacle compete with the message.
02 / The approach
Turn the brand language into the environment
Takealot’s blue palette, circular forms and typography became the raw material for the film. We rebuilt the graphics as dimensional objects and choreographed them through a polished 3D sequence. Lighting, particles, camera moves and transitions bring the celebration; a clear hierarchy keeps every offer readable.
Watch the work
See it in motion.
Takealot: Thanksalot Sale 2026
Capabilities
- Creative development
- 3D design
- Motion graphics
- Typography animation
- Look development
- Lighting
- Rendering
- Compositing
- Broadcast finishing