LucidStateCase study / 2025
Bringing a familiar character and brand-new Cheetos shapes into the South African landscape.
Cheetos returned to South Africa with new shapes and flavours. The campaign introduced them with the brand’s usual speed, colour and mischief.
01 / The challenge
Every digital element needed to inherit the movement, light and energy of the footage while keeping the heightened personality of the Cheetos brand. Chester Cheetah’s arms were recreated and rigged, giving the character a physical presence inside the live-action world.
02 / The approach
LucidState combined a one-day shoot with character work, 3D animation, particle simulation, compositing and motion graphics. We modelled, textured, rigged and animated the new shapes, then released them into footage captured across South Africa.
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