A complete suite of daily retail films and supporting social content.
LucidStateCase study / 2019
Superbalist: 15 Days of Deals
Fifteen retail films in fifteen days, built and delivered through a disciplined traditional post pipeline.
Year2019DisciplinesTraditional post · Motion graphics · Daily TVCs
Superbalist’s Christmas campaign required a new 15-second television commercial every day for 15 consecutive days, together with supporting social content. LucidState shaped the visual system, established the pace with the first film and delivered the complete run on schedule.
A finished 15-second television commercial delivered for 15 consecutive days.
Edit, design, animation, compositing and finishing handled through one disciplined pipeline.
A repeatable campaign structure that kept every daily execution consistent.
01 / The challenge
Make one finished campaign film every day
The volume was only half the challenge. Every film needed to feel fresh, carry a different daily deal and still belong to one campaign. With broadcast and social deadlines arriving continuously, there was no room for an uneven process or a slow approval cycle.
02 / The approach
Lock the system early, then deliver at campaign speed
While the shoot was still under way, our studio began developing the animation language and production structure. The first 15-second film set the pace, timing and visual rules for everything that followed. From there, the team used a tightly organised traditional post workflow across edit, design, animation, compositing and delivery. That shared system gave each daily film its own energy while keeping all 15 executions consistent and on time.
Watch the work
See it in motion.
Day 08: Dresses & Formalwear
Day 11: Sportswear
Day 04: Kids
Day 14: Across Departments
Capabilities
- Creative development
- Traditional post-production
- Editorial
- Motion graphics
- Compositing
- Campaign systems
- Social versioning
- Broadcast delivery