LucidStateCase study / 2025
A packaging identity rebuilt as a bright, tactile world of animated flavour.
The Mentos packaging refresh needed to move beyond the shelf. We built a flexible motion world that could carry the new identity across digital out-of-home, social and campaign film.
01 / The challenge
The product had to remain unmistakable while gaining enough movement, scale and personality to work across very different formats. Materials, lighting and flavour cues needed to feel tactile without losing the clarity of the new pack design.
02 / The approach
LucidState recreated the packaging in 3D, developed a flexible lighting and animation language, and built modular scenes that could adapt to multiple screens. Bold camera movement and graphic transitions kept the work energetic while holding the product at the centre of every frame.
Watch the work
Capabilities