LucidStateCase study / 2024
A precise post-production finish for a performance-led retail campaign.
Specsavers’ Buy 1 Get 1 campaign used performance, timing and a clean graphic world to make a familiar retail message feel immediate and memorable.
01 / The challenge
Green-screen performances had to sit naturally inside the designed environment while the offer remained readable at every stage. The post-production needed to support the comedy and energy without drawing attention away from the people or the message.
02 / The approach
LucidState refined keys, rebuilt edges, balanced colour and integrated the cast into a controlled campaign environment. Compositing and motion graphics were developed together so that performance beats and offer information landed with the same rhythm.
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Capabilities