LucidStateCase study / 2024
Turning everyday payment hardware into a fast, graphic product story.
Capitec’s point-of-sale devices became the heroes of a concise product film. Movement explains the features quickly, without a conventional product demonstration.
01 / The challenge
Payment hardware is familiar and functional by nature. The task was to reveal its details and benefits with enough energy to hold attention, while preserving accuracy and keeping information easy to absorb.
02 / The approach
LucidState built detailed 3D devices, choreographed graphic camera moves and paired them with kinetic typography. Materials, reflections and transitions were tuned to give the hardware a premium presence without losing the directness of the product message.
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Capabilities