Inverroche AV – New York Event

Inverroche began as a family-run South African gin distillery, now majority-owned by the French giant, Pernod Ricard, finely blends local fynbos botanicals to create truly unique infusions in their gins. Their brand ethos supports the ideals of sustainability, community, history and balance, wholeheartedly incorporating these into their processes to craft a trilogy of fine gins that have established themselves amongst the best in the world.

To take the brand from the small coastal town of Stilbaai to the bustling city of New York, the client wanted to showcase and present their remarkable story, encapsulating the spirit of the brand. M&C Saatchi Abel conceptualised and elegantly crafted a poem to drive the AV, taking the viewer on a journey of the brand.

Using references from the local landscape, we carefully curated and crafted beautifully interesting compositions to support the script and themes, combining imagery from the world’s smallest biome, the Cape Floral Kingdom, with kaleidoscopic animations to create a piece that truly resonates with local culture and ethical practices, elevating the story of this world-class gin.

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