Hansa Pilsner – Amazing Race

Lucid gets the race off to an amazing start with the new Hansa stings.

We were commissioned by Lowe Bull to create a number of opening and closing stings for “the Amazing Race” which was sponsored by Hansa Pilsner.  The challenge was creating a photo realistic bottles from photographs only as the client hadn’t yet seen the new bottles in person.

As usual the deadline was tight so we had to work our magic!

We were also asked to produce two 10 second HD adverts for DSTV promoting Hansa’s new 12 pack as well as an end animation depicting a hop falling into liquid and forming the iconic golden Hansa badge.  The client was so pleased with the end result that the badge reveal has now been incorporated into all of the new Hansa commercials.