Friesland Campina – ELOPACK reveal

After a run of motion graphics intensive projects, Friesland Campina was a breath of fresh air for our artists, and we loved having the opportunity to flex some 3D muscle.

To accompany the update of Friesland Campina’s milk pack, we created a 10 second animation that would showcase the latest Elopack, showing a side by side comparison with the old version.

Using Maxon’s Cinema 4D, we modelled and textured the packs to spec, using the latest artwork from client.  The assets were then rigged and animated, followed by lighting and rendering for that photo-real finish.  Compositing was done in After Effects to bring all the render passes together and to add the final touches and titles.

 

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