How to apply for Credit – ‘explainer video’ with a difference

Explainer videos have become predictable, often ‘way too long’ and tend to lose the audience after a minute of viewing them.

We were commissioned by Capitec to produce a funky, dynamic and different explainer that would appeal to the millennials but also the older client – and make it easy for everyone to understand.

The result was well received and Lucidstate ended up producing a series of them for Capitec.


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