by George Stofberg | Jul 19, 2018 | 2D Animation, 3D Animation, Motion Graphics
We were approached by Publisis Machine to pitch against 3 other high-end production companies for a fully 2D animated TVC. We were chosen as they loved our character and background design. Starting from scratch we began with a basic script which would be for a...
by George Stofberg | Jul 19, 2018 | 2D Animation, 3D Animation, Motion Graphics
M&C Saatchi- Abel contacted us to create a thirty-second TVC for Heineken International’s new brand Energy Malt. It was a challenge as the advert would have to be in French and translated from English, so we had to follow the storyboard closely and use our...
by George Stofberg | Jul 19, 2018 | 2D Animation, 3D Animation, Motion Graphics
We were approached by Okuhle International to animate 3 of their newly branded logos. The brief was simple: “Blow us away…”, so we knew we had to produce slick animations and bring on our A-game. Each logo being African in nature had to be similar, yet unique from...
by George Stofberg | Dec 1, 2017 | 2D Animation, 3D Animation, Motion Graphics
This is an exciting one! Lucidstate was commissioned to make 3 ads for Capitec and their new campaign, called #Rethink Credit. This three-part-campaign consists of individual ads, each for credit application. These 3 being car finance, home improvements & large...
by George Stofberg | Oct 10, 2017 | 3D Animation, Agency, Motion Graphics
Saatchi & Saatchi briefed us to create a full 3D bottle reveal to introduce the new First Watch bottle. This was a challenging project – our 3D artists created and animated the bottle from scratch, using only the technical dimensions. Cheers to the team for...
